Batteries Not Included

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Seth Godin

It’s easy to dream of a strategy or a set of tactics that will make your forward motion feel less like an uphill slog. A perpetual motion machine of progress.

These are few and far between.

The single most important part of any project is the battery, the source of energy, the optimism and effort that turns the long shot into the sure thing, one day at a time.

Better to hire and train and seek out batteries. They’re priceless.

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